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Privacy policy

This Privacy and Cookies Policy establishes the bases on which MIA AND VERSSEL. (hereinafter "MAV") domiciled in Madrid, Spain, a company that currently operates in Spain the sale of products of the brand MAV, treats your personal data when you provide them during your experience through the website web (hereinafter, "the Web"), or other applications, software, digital media, supports or devices enabled to interact with the online sales platform of products, services and functionalities related to the MIA AND VERSSEL brand in Spain (as a whole, "the Platform”).

Each time when using the Platform you provide us or we need to access any type of information that by its characteristics allows us to identify you, such as your name, e-mail, billing or shipping address, telephone number, type of device or debit or credit card number, etc. (hereinafter, "Personal Data"), either to browse it, buy our products or make use of its services or functionalities, will be under the application of this Privacy and Cookies Policy, together with the Conditions of Use and Purchase and other documents referenced in them (together "the Terms and Conditions") in force at each moment, having to review said texts to verify that they are in agreement with them.


Remember that before you start using any of our services or functionalities, you should read in this Privacy and Cookies Policy, as well as in the Terms and Conditions, the specific section on them. In this section you can see if there is any particular condition for its use, or if it requires a specific treatment of your Personal Data.

Failure to provide certain information indicated as mandatory, may imply that it is not possible to manage your registration as a user or the use of certain features or services available through the Platform.

The user (you) hereby guarantees that the Personal Data provided is true and accurate and undertakes to notify any change or modification thereof. In the event that you provide us with Personal Data from third parties, you are responsible for having informed and having obtained their consent to be provided for the purposes indicated in the corresponding sections of this Privacy and Cookies Policy. Any loss or damage caused to the Platform or the person responsible for the Platform or to any third party by means of the communication of erroneous, inaccurate or incomplete information in the registration forms will be the sole responsibility of the user.


The person in charge of data processing is Lara Blanco Montoro, with NIF number 47410831B

The contact data of MIA AND VERSSEL are the following:

Telephone: +34655577817



MIA AND VERSSEL may collect the following personal information of the users of the MAV website through the corresponding forms: name, email address, postal address, telephone number, date of birth, sex and credit card (PAN + CVV2 ) in compliance with PCI DSS standards or account number (provided by the client in case of return) when the user visits the WEB, registers, places an order online, contacts MAV or participates in promotions or surveys MAV

In addition, MAV collects all the information related to its navigation on the WEB and its interaction with the brand. 


MAV, as responsible, will treat your Personal Data with the following purposes:

  • Manage and develop the registration on the WEB. The registration will involve the creation of user navigation profiles on the WEB. Said profiling consists of the use of the personal data of the client and of the information of his navigation such as the products seen or added to the basket, the sections of the WEB visited, the location to evaluate his preferences and / or personal interests with the objective to offer you the contents of the WEB, the offers, the services and the products appropriate to your profile.
  • The development, fulfillment and execution of the contract of sale of the products or services that you have acquired or of any other contract with Us through the Platform. In particular, you must take into account the following:
  • Manage and develop online shopping. We use the client's personal information to process and deliver your order, inform you by email and / or SMS about the status of your order.
  • In the case of having proceeded to purchase a Gift Card, if you provide us with personal data of third parties, you are responsible for having informed and having obtained their consent so that, in accordance with the Conditions of Use and Purchase of the Platform , we will process your data for (a) the management of the shipment or the verification of receipt of the Gift Card, and (b) respond to the requests that you or said third party presents to us.
  • Manage and send information about exclusive promotions, latest news and personalized information adapted to the profile, interests and needs of the interested party as a customer via email, SMS or postal mail. The sending of this information will involve the creation of user profiles consisting of using personal data, the history of your purchases if applicable, as well as navigation information on the WEB to evaluate certain aspects related to your personal preferences with the objective to offer you the commercial communications appropriate to your profile.
  • Contact you via email, phone calls, sending SMS or other equivalent electronic means of communication, such as push notifications from the App, etc. in relation to updates or informative communications related to the functionalities, products or services contracted, including security updates of the Platform, whenever it is necessary or reasonable for its execution.
  • Address the requests or requests made through the Customer Service channels available on our Platform.
  • Management and issuance of documents accrediting sales: digital ticket or sales invoice.


In the event that you authorize your subscription to the MAV Newsletter, we will provide you with information about our products and services, through various means such as, among others, email, any other equivalent electronic communication means, such as SMS, or through of making phone calls. Likewise, we can send you this information through.

Push notifications in case you have activated them on your mobile device.

The subscription to the MAV Newsletter may involve the use of your Personal Data to make personalized advertising available to you, related to our products and services through e-mails, SMS, or other electronic means of our own or of third-party collaborators. Likewise, we can send you this information through push notifications in the event that you have activated this functionality on your mobile device. In order to improve the attention we provide, we inform you that the Personal Data relating to your purchases in our online and physical stores, tastes and preferences can be used for the purpose of analysis, generation of use profiles, marketing studies, surveys of quality and improvement of the interaction with our customers.

You can also unsubscribe through the lower section of our communications, following the instructions provided in each communication.

Display of online ads on and off

We also participate in online advertising, to keep up to date with the latest news and to help you discover and find our products.

Like many companies, we place banners and ads of MAV when you are on other websites and applications. We do this using a variety of digital marketing networks and advertising exchanges, and we use a range of advertising technologies, such as web beacons, pixels, advertising labels, cookies and mobile identifiers, in addition to specific services offered by some sites and social networks, as Facebook's personalized audience service.

The banners and ads you see are based on the information we have about you, or about the previous use of MAV (for example, your search history and the content you have read in MAV) or MAV's banners and ads in the that you have clicked before.

By accepting this Privacy Policy, the User accepts the email retargeting services through which the sending of commercial communications may be carried out. The User consents that said commercial communications contain storage devices or advertising cookies that will be installed in his browser.

These email retargeting services are intended to provide more information about products or services that may be of interest to the User through:

  • The installation of devices for storage and retrieval of data or cookies on terminal equipment in some of the emails sent to users.
  • Sending emails with commercial communications to which Cookies have been installed by visiting a web page or by installing via email. In addition, in each commercial communication that contains cookies, the user will be informed of what type of cookies it contains and how to deactivate them. In any case, the user, by accepting the data protection and privacy policy of the Website, unless expressly stated otherwise by the user, expressly accepts that MAV may use cookies. In any case, the user has the possibility to configure your browser to be notified of the reception of cookies and to prevent their installation on your computer. Please consult the instructions and manuals of your browser to expand this information. You can get more information about the operation of cookies at


MIA AND VERSSEL will keep personal data only for a period of time that is reasonably necessary taking into account the needs to respond to issues that arise or solve problems, make improvements, activate their services and meet the requirements required by applicable law. This means that you can keep personal data for a reasonable period of time even after the interested party has stopped using the MAV services or has stopped using the WEB. After this period, personal data will be blocked from all MAV systems.


MAV has the following legitimate bases to be able to process personal data:

Execution of the contract

The legal basis of the treatment of the personal data of the interested party that is collected is the execution of the contract of sale. In this sense, the interested party is obliged to provide the data that are necessary for its execution. In case of not providing us with these data, it will not be possible to carry out the sale.

Legal Obligations

The management and issuance of the sales invoice is based on the legal obligation of MAV in its relationship with customers.


In relation to the following purposes, the legal basis for the treatment of the personal data of the interested party will be the consent of the same, if it has been provided:

  • Management of the registration in the WEB.
  • Management of sending information about exclusive promotions, latest news and personalized information adapted to the profile of the interested party.

The withdrawal of the consent of these treatments by the interested party will not condition the execution of the sales contract concluded between it and MAV.

Legitimate interest

In relation to the following purposes, the legal basis for the treatment of the personal data of the interested party will be the legitimate interest of MAV:

  • The profiling by browsing the WEB by a user registered in the same, as well as all those users who have provided their data for any other purpose.
  • Profiling to send information about exclusive promotions, latest news and personalized information adapted to the profile of the interested party.
  • Sending satisfaction surveys on the products purchased or services used by MAV customers to request their opinion and improve them.

Our legitimate interest is to be able to guarantee that our WEB remains safe, as well as to help MAV to understand the needs, expectations and level of satisfaction of the users and, therefore, to improve the services, products and brands. All these actions are carried out in order to improve the level of customer satisfaction and ensure a unique navigation and shopping experience.


We do not sell or sell your personal information to third parties, including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe that this is absolutely basic for that purpose.

However, we believe it is fundamental to share your information with the following categories of companies in order to offer you our services, as established in this statement.

  • Companies of the MAV group, since, at times, different portions of our group are responsible for different activities (especially those with a license).
  • Companies that develop activities for you to get your purchases, as payment service providers, warehouses, order packagers and courier companies.
  • Professional service providers, such as marketing agencies, advertising partners and hosting companies that help us run our business.
  • Credit reference agencies, security agencies and fraud prevention agencies so that we can stop fraud
  • Companies approved by you, such as social networking sites (if you choose to link your accounts with us), Marketplace sellers with whom you place an order.

We can offer third parties global but anonymous and analytical information about our clients but, before doing so, we make sure that it is not identifying.

International data transfers may also take place in the location of the previous assignments / communications for whic MAV will use the Standard Contract Clauses adapted by the European Commission and the EU-US Privacy Shield. As a guarantee of those transfers made to countries that do not have a decision to adapt the European Commission. In any case, third parties with whom certain personal data are shared will have previously accredited the adoption of adequate technical and organizational measures for the correct protection of the same.

MAV does not sell customer data to third parties in any case.


The WEB uses information security techniques such as firewalls, access control procedures and cryptographic mechanisms, all with the aim of preventing unauthorized access to data and guaranteeing the confidentiality of data. To achieve these purposes, the user accepts that MAV obtains data for the purposes of the corresponding authentication of the access controls.

Additionally, any transaction made through the WEB / APP is carried out through secure payment systems. Confidential payment data are transmitted directly and in encrypted form (SSL) to the corresponding entity.
MAV states that it has adopted all the necessary technical and organizational measures to guarantee the security and integrity of the personal data it processes, as well as to prevent its loss, alteration and / or access by unauthorized third parties.


MAV undertake to respect the confidentiality of your Personal Data and to guarantee you the exercise of your rights. At any time you can exercise your rights of access, rectification, cancellation and opposition by sending an email to:, indicating the reason for your request.

If necessary, we can request a copy of your ID, passport or other valid document that identifies you. In the event that you decide to exercise these rights and that as part of the personal data that you have provided us with the electronic mail, we would appreciate it if this circumstance was specifically mentioned in the aforementioned communication, indicating the email address you wish to receive. exercise your right of access, rectification, cancellation or opposition.

You have the following rights that can be exercised through the email address

You have many rights related to your personal information:

  • The right to be informed about how your personal information is used (like this notification!).
  • The right to access personal information we have about you.
  • The right to request the correction of inaccurate personal information we have about you
  • The right to request the deletion of your data, or to interrupt its processing or collection, in some cases.
  • The right to interrupt direct marketing messages, and to withdraw your consent to other processing based on the content at any time.
  • The right to request that we transfer elements of your data to you and other service providers.
  • The right to file a complaint with the regulatory body about data protection (such as the Spanish Agency for Data Protection).

If you want to exercise your rights, file a complaint, or if you simply have any questions, do not hesitate and contact us.

To process the request, we can ask you to prove your identity.

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